**Important Note: This lecture will be conducted in Vietnamese.
Date: 13/05/2025 10:00 – 12:00
Venue: General Building, North Wing, Room 270207 (綜北 270207)
- INTRODUCTION -
In the modern business environment, marketing is no longer merely the process of promoting and selling products; it also plays a crucial role in building long-term relationships with customers. However, while marketing often aims to maximize profits for businesses, business ethics emphasizes the importance of conducting operations in a fair, honest, and responsible manner. Marketing and business ethics are not two separate concepts—they are closely interconnected. The integration of marketing and ethical practices creates a sustainable business environment where companies not only achieve their profit goals but also make positive contributions to the community and society.
Dr. Nga will deliver a presentation to students majoring in Vietnamese Language and Culture on the topic of Marketing and Business Ethics. The session will equip students with core knowledge of marketing and business ethics through theoretical lectures, case study exercises, and short quizzes.
- ABOUT THE SPEAKER -
Dr. Nguyễn Thị Phi Nga is a senior lecturer at CMC University, the first digital university in Vietnam. She was formerly a student at the University of Economics, Vietnam National University, Hanoi (VNU-UEB), and pursued her studies at top universities in Asia such as Yonsei University and Seoul National University (in South Korea), and the Asian Institute of Management (in Manila, the Philippines). She earned her Ph.D. in Business Administration from Seoul National University and has participated in international scholar exchange programs in South Korea and Taiwan as a researcher and visiting lecturer. She has also taken part in numerous international conferences, authored books and articles, and contributed impactful publications for generations of students.
